Black Friday, Christmas and New Years are just around the corner. If you have an email list for your business, the holiday season is the best time of year to leverage your mailing list to generate sales. I recorded a live webinar on this subject. On the webinar, we talked talk about sequencing of messages, …
If you’re a business owner, hiring other entrepreneurs to work for you can be a double-edged sword. They can provide a significant contribution to your business, but may ultimately be unhappy working for someone else. I recorded a short video that has discusses the considerations if you’re thinking about hiring an entrepreneur to work for …
Some entrepreneurs believe they can’t compete with other players in an existing market and should try to invent a brand new business idea from the ground up. You should be able to corner a market and build a profitable business with no competitors, right? Turns out, that’s not usually the case. Existing competition in a …
I recently recorded a webinar on the basics of Email Marketing, including email service providers, list building, copy-writing, list monetization and list maintenance. You can also view the recording on YouTube here.
Please note that the thoughts expressed in this article are my own personal opinions and do not reflect the opinions of any group, organization or company that I am involved with. The next few months will be one of the busiest seasons for the entrepreneurial community in Sioux Falls in the last several years. A …
I had lofty goals of sending out a monthly update to keep you informed with what projects I’m working on this year, but that goal fell flat on its face like most New Year’s resolutions. There’s a lot going on at MarketBeat, in my personal life and in the Sioux Falls entrepreneurship scene, so I …
Each month, I meet with five to ten business owners that want to raise money for their startups. Since I’m the chair of a community angel investment fund, there are a lot of people that are told “go talk to Matt” when they ask around about raising capital to grow their business. I take as …
As the chair of a community-based angel investment fund, I receive a lot of meeting requests from business owners that want to have a conversation about raising money for their business. These entrepreneurs usually have minimal business development and fundraising experience and are looking for a way to fund their future growth. I rarely get much out …
Every successful community has a central hub for the sharing of ideas the facilitation of random social interactions. Churches have Sunday worship. Service clubs like Rotary and Kiwanis have weekly meetings. Geeks have game nights at local comic shops. These regular places of meeting provide members of a community a forum to engage other people …
Over the last 100 years, marketers have pushed the promises they make to consumers to the limit to generate sales in an increasingly competitive world. They have used sex, action, greed and urgency to capture the increasingly fickle attention of consumers. They have made outrageous claims and guarantees about their products that simply don’t stand …