Over the last 100 years, marketers have pushed the promises they make to consumers to the limit to generate sales in an increasingly competitive world. They have used sex, action, greed and urgency to capture the increasingly fickle attention of consumers. They have made outrageous claims and guarantees about their products that simply don’t stand …
I recently recorded a webinar on how MarketBeat has leveraged web push notifications, email marketing and Facebook Messenger to grow our business from $500,000 per year in 2013 to over $4 million per year in 2018. We go over several practical tips in this hour long recording (and there’s no sales pitch at the end!). …
One of the best ways to build a business in this decade is to capture the attention of an audience and then rent that attention to advertisers that want to talk to your audience. We have done this with MarketBeat by earning the attention of 575,000 individual investors that have subscribed to our daily email …
The following is a guest post by Victoria Greene. Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, you’ll find a wealth of articles covering how new business owners can get their brand off the ground. She is passionate about using her experience to help fellow entrepreneurs succeed. As anyone who has …
“What’s the first step to starting a business?” Common answers to this question include coming up with a name, figuring out who your target market is, identifying the products and services you want to sell, identifying a location for your business or setting up an LLC. These tasks are all important, but I would argue …
It’s been about a month since I sent out my last update, but here’s what’s been going on that you might find interesting: – MarketBeat is continuing to grow and it’s growing in a way that I hadn’t expected. Much of the growth has come from selling subscriptions. Currently about 2/3rds of our revenue is …
Entrepreneurship has been a passion for me since my formative years. I sold candy to friends in grade school to make a bit of cash. I made a website about SimCity 2000 in middle school that somehow earned $25.00 per month from ads. In college, I started a personal finance blog that quickly became an …
It’s been a few months since I last sent out a monthly update, but here’s what’s been going on that you might find interesting. – Earlier this year, I made a significant pivot to focus less on side projects and more on my core business (MarketBeat). I decided to stop publishing new books for the …
Toward the end of last year, I was seriously considering selling MarketBeat and moving on to my next project. The company did not see much growth in 2016 and I thought I had grown the business as large as I could with my current skill set. The work had become mundane and I just wasn’t …
I have been involved in the Sioux Falls entrepreneurial ecosystem for about four years now. During that time, I’ve seen many people get interested in entrepreneurship, make plans to start a company and give up when their business isn’t an immediate hit or they realize how much work it really is to start a company. …