Earlier this year, MarketBeat partnered with Remedy Brewing Company to produce MarketBrew, a limited-run charity beer in support of Call to Freedom, an anti-human trafficking organization in South Dakota. We created a short documentary about the project, which you can watch below.
My Quarterly Update: Q4 2021
When you are a community leader, sometimes the most exciting projects you are working on can’t be discussed publicly because they aren’t quite ready for primetime or because all of the pieces necessary to complete the project haven’t fallen into place. You might find yourself working on an important project for months, sometimes even years, …
Two-Way SMS is the Next Big Marketing Channel
Over the last fifteen years of running online businesses, I have had the opportunity to test and leverage many different marketing channels, including email, browser notifications, Twitter accounts, Facebook messenger bots, Instagram accounts, YouTube channels, and a few others. Just about every year, some new social media company comes out and encourages businesses and influencers …
Developing a Thriving Regional Startup Ecosystem Along the I-29 Corridor
South Dakota has some unique challenges when building community and capital resources for startup founders. We have a small and spread-out population compared to the rest of the country. There are also just fewer people working on developing high-growth technology startups at any given time, which makes it difficult to build a non-profit organization around …
Sioux Falls’ Startup Ecosystem is Stronger Than Ever. Here’s Why.
Developing a healthy startup ecosystem is important for any community because it provides entrepreneurs, startup founders, and small business owners critical business resources in the earliest stages of their businesses. It’s not always clear which startup will become the next major employer in town, but by offering resources to all of them, we can be …
MarketBeat is Hiring for Three Additional Positions
MarketBeat’s growth has been strong in 2021 since we added three new staff positions in March. In order to continue our growth strategy, we are expanding our team once again and adding three new positions. As our premium subscriptions grow and as our website traffic is picking up after a brief summer slowdown, now is …
My Quarterly Update: Q3 2021.
We have just eighteen summers with our children before they head off to college or into the working world. Over the course of a life, this is a small window to make memories with our little ones before they are not so little anymore. Summer 2020 was unique for many given that everyone’s schedules suddenly …
Apple is Killing the Email Tracking Pixel. Here’s How Email Marketers Should Adapt.
During the World Wide Developer Conference earlier in June, Apple announced that its mail client would start blocking tracking pixels which allow email marketers to know when a user has opened their email. Tracking pixels, which are referred to by some as “spy pixels,” are primarily used to determine which subscribers are active and which …
Four Opportunities to Make Community Philanthropy More Effective
Giving back is a major responsibility that businesspeople have to the communities that helped make them successful. I owe a lot of my success to my parents for the opportunities and access to technology they provided me as a child, to Dakota State University which provided me with a world-class computer science education and the …
How MarketBeat Went 13 Years with No Employee Turnover
One of the things about MarketBeat that I am most proud of is that we have never had any employee turnover in the company’s 13-year history of incorporation. We have only ever hired 12 people over the last decade, but we never had anyone quit or otherwise leave the company until last week. Our first …