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Eight Strategies for Email Marketing Success

My company, American Consumer News, LLC, sends out about two million emails per month. The vast majority of these are the daily edition of our investment newsletter, ARN Daily. We do send out our fair share of marketing messages too, so I’ve had a lot of opportunities to do try things out to see what generally …

Don’t Build an Ecosystem-Based Business

In the last five years, there has been a major trend to build businesses on top of the platforms offered by major web companies, such as eBay, Facebook, Twitter, Apple (iTunes) and Google (YouTube, Search). Eight years ago, the big thing was to build an eBay business. Four years ago, the big thing to do …

Podcasts I’m Listening To

Like many entrepreneurs, I am a voracious consumer of content. I read a lot of non-fiction books and listen to dozens of podcasts each week (35 to be exact). Someone asked me the other day what podcasts I listen to, so I went through my feed and have compiled the most recent list below: Business and …

A Sure-Fire Way to Limit Your Business’s Upside Potential

What’s the difference between a food-service employee and a high-price attorney? When it comes to their compensation structure, not all that much. Both offer to perform specific tasks for an hourly rate. Granted, an attorney can charge a much higher hourly rate for their services than a fast food employee can, but both the attorney …

How to Implement the SendGrid Newsletter API in ASP.NET and C#

A while back, SendGrid announced its newsletter functionality that provides functionality for managing and emailing distribution lists. If you’re a developer that makes use of SendGrid, you’re probably managing your list internally in a SQL database and have no need for SendGrid’s newsletter functionality, but there are two distinct advantages to using the Newsletter API.The …

How to Prevent WordPress Comment Spam

If you run a blog that’s powered by WordPress, inevitably your website will be hit by a deluge of comment spam. More often than not, it comes from automated software tools designed to build links back to the spammer’s website for search engine optimization (SEO) purposes. If you leave your WordPress blog unprotected, your posts …