The third edition of my best-selling email marketing book, Email Marketing Demystified, is now available on Amazon. It is available in paperback, Kindle, and audiobook formats. The first edition of Email Marketing Demystified was published almost eight years ago. The social media landscape has shifted dramatically during that time. Some platforms like Vine and Google+ no …
Eight years ago, I made my first angel investment in a company called Tradesy via Tim Ferris’s AngelList syndicate. Within a matter of months, I made several more investments in startup companies via AngelList. I also made a couple of angel investments directly in local companies. I didn’t know what I was doing at the …
Over the past few years, it has become apparent that Sioux Falls needs to rethink how it serves startup businesses if we are to be successful as a state that fosters entrepreneurship. The legacy model of business incubation in a dedicated startup facility simply will not work in an era marked by remote work, ubiquitous …
Over the last fifteen years of running online businesses, I have had the opportunity to test and leverage many different marketing channels, including email, browser notifications, Twitter accounts, Facebook messenger bots, Instagram accounts, YouTube channels, and a few others. Just about every year, some new social media company comes out and encourages businesses and influencers …
During the World Wide Developer Conference earlier in June, Apple announced that its mail client would start blocking tracking pixels which allow email marketers to know when a user has opened their email. Tracking pixels, which are referred to by some as “spy pixels,” are primarily used to determine which subscribers are active and which …
One of the things about MarketBeat that I am most proud of is that we have never had any employee turnover in the company’s 13-year history of incorporation. We have only ever hired 12 people over the last decade, but we never had anyone quit or otherwise leave the company until last week. Our first …
Raising money for a small business or startup is perhaps easier now than it ever has been. There’s still a significant learning curve when it comes to identifying potential angel investors, getting a meeting with them and pitching your startup. Nick Horob from Harvest Profit and I recently did a webinar for Startup Sioux Falls …
During our last Falls Angel Fund meeting, we heard investment pitches from three high-growth startup companies that are based in the Dakota’s. One company was a software and services business that we had invested in an earlier round. One was a new software company seeking capital for the first time. The third was an early-stage …
Every now and then I receive a text, an email or a Facebook message asking me, “Hey, what do you think of [Person], that marketing and business guru that’s all over Facebook/YouTube/Instagram?” It can be difficult to determine if any given business expert or marketing guru is the real deal merely by looking at their …
Beginning this year, Sioux Falls will celebrate Entrepreneurship Day on the first Wednesday of March. For the 2021 celebration taking place on March 3, the general public is invited to join the festivities by participating in a host of events organized by the teams at the Zeal Center for Entrepreneurship (Zeal) and Startup Sioux Falls. …