40 Rules Book Project – Matt Paulson

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How to Add Rocketfuel to Your Product Launch with a Podcast Tour

When most people release a book with a traditional publisher, they will make a series of appearances at local bookstores as part of their marketing strategy–commonly known as a book tour. Since my book was being published exclusively through Amazon, it only made sense to do a virtual book tour. Instead of reaching potential readers in persona few hundred people …

The Biggest Mistake I Made When Writing My Book

When I launch a new product for any of my company’s brands, I’ll develop a product offering, identify the pricing, create a landing page and write a series of marketing emails to promote the product. The end goal of product launches is to convert email subscribers into customers and to create revenue. When it came …

Reflections on 40 Rules for Internet Business Success

It’s been a month since 40 Rules for Internet Business Success has come out. Now that the launch of the book is in the rear view mirror, I thought it would be a good time to discuss why I wrote the book, the content creation and editing process, how I marketed the book, and some other …

40 Rules for Internet Business Success Now Available

My new book, 40 Rules for Internet Business Success, is now available on Amazon.com. In my book, 40 Rules for Internet Business Success, you’ll learn the strategies I use to identify, build and launch my online businesses. You’ll learn the tactics I’ve used to get all four of my businesses to six figures in annual …

How to Price Your Product

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. Below you’ll find an unedited chapter from my upcoming book 40 Rules for Internet Business Success. To receive updates about the book and get a free digital copy of my …

Don’t Give Up Equity in Your Business (Early On)

Let Your Customers Develop Your Product

40 Rules for Internet Business Success: Launch Details, Pricing and Bonuses

[UPDATE 7/21/2014]: 40 Rules for Internet Business Success is now available on Amazon in paperback, Kindle e-book and audiobook formats. Click here to get your copy. My new book, 40 Rules for Internet Business Success, will be available two weeks from today. I’ve received a ton of positive feedback about the book from people that …