Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Every business should have a presence on Facebook and Twitter because they are currently the two most broadly used social media platforms. A study from the Pew Research …
Which Social Media Channels Should You Use to Market Your Business?
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When developing your content strategy, your first task will be to determine what platforms you want to publish content on. Your website will serve as the hub for …
How to Get Help With WordPress
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. By now, you’re probably either saying “I already know all of this stuff, let’s get on to the good part!” or “This is overwhelming. I have no idea …
How to Set Up WordPress and Launch Your Website
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. After you get your web hosting account setup, the first order of business is to install WordPress into your hosting account. Almost every major web hosting service will …
How to Choose a Web Hosting Company
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. In order to launch your website, you will need a basic web hosting account that will provide the technology and infrastructure needed to serve your website up to …
How to Get a Logo Created For Your Business
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Before you launch your business, you will probably want to have a logo made for your brand. You should have some kind of logo in place when you …
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How to Recover From Choosing a Crappy Name for Your Established Business
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. When I first launched MarketBeat.com in 2011, the business was called Analyst Ratings Network. I chose that name because I wanted to highlight the fact that we offered …
Should Your Business Center Around Your Personal Brand?
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. Some online entrepreneurs actively work to build a brand around their name. They portray themselves as subject matter experts and teach their readers about relevant topics through blog …
Don’t Worry That the Dot Com Domain You Want to Use is Already Taken
Below, you will find an unedited excerpt from my new book about building Internet-based businesses, Online Business from Scratch. To receive updates about the book, visit www.fromscratchbook.com. All of the good dot com domain names are already taken. Domain squatters have gone through and registered every dictionary word, almost every combination of dictionary words and …