Given the sheer number of online scams, consumers will be naturally skeptical when they visit your website for the first time. In this video, I show nine different ways that you can foster trust with the people visiting your website, making them more likely to trust your brand and purchase from your company. (Watch this …
Are you looking to help grow the startup community or ecosystem in your city? There are three key things that you can do to help bring more startups to your city. (Watch this Video on YouTube) Want to read instead of watch? Here’s a rough script I used for this video. I live in Sioux …
Having your business name trademarked can be an incredibly valuable thing for your business, because it prevents other businesses in your category from using your name. Learn why you might want a trademark and why trying to file a trademark yourself might be a bad idea. Watch this Video on YouTube Here’s a rough script …
What should you do when someone copies your business? Your first inclination will be to get mad at them for stealing your idea, but that may not be the most helpful thing for your business. (Watch this Video on YouTube) Here’s a rough script if you prefer to read instead of watch: In this video, …
If you’re looking to raise money to start a business, your first course of action might to go seek out angel investors to fund your business. This works if you’re running a business that has the opportunity to reach national scale, but there are other financing options you should consider if you are developing a …
Totally unplugging from your business isn’t easy, especially if you run an online business that’s generating cash every hour of every day of the year. I’ve made a personal commitment to unplug from my business more this year and here’s what I’m doing to make it happen. (Watch This Video on YouTube) Want to read …
MarketBeat has created seven-figure revenue streams with email and web push notifications, now we’re going to try it with SMS. I believe SMS could be the next big marketing channel for our business, and maybe yours as well. Watch this Video on YouTube Here’s a rough script if you prefer to read instead of watch: …
Watch this video on YouTube. Last fall, I was teaching a free class on email marketing at a local entrepreneurship center in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was written in 2015 and wondered if there was any …
Last fall, we had a speaker cancellation at 1 Million Cups and John Meyer suggested we experiment with an “ask me anything” format where the speaker didn’t have a prepared talk and the audience could ask the speaker anything they wanted to. I agreed to be the guinea pig for this format and you can …
It’s early January and you’re setting your business and personal goals for the year. Your first inclination might be to set a big financial goal, but achieving that goal may be a hollow victory. Watch This Video on YouTube Here’s a rough script I used for this video if you prefer to read than watch: …