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The Plagiarism Problem in Online Business

how to keep your business ideas from being stolen

“What kind of products do you sell on Amazon?” asked one conference attendee to another at a lunch I attended while at Freedom Fastlane Live. Before the other attendee could answer, someone else chimed in and said “You don’t ask that question to another Amazon seller. Do your own market research.” There’s an unspoken rule that …

How to Generate Sales by Sending Cold Emails

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  The majority of this book has focused on using email as a means of building an engaged audience and generating revenue by selling or recommending products to that audience. While growing a community …

How to Keep Your Email Legal and Stay Compliant with CAN-SPAM and CASL

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  While email marketing and other aspects of Internet business can sometimes feel like you are operating in the Wild West, email marketing is actually regulated in the United States, Canada and in some …

Email Deliverability: How to Make Sure Your Messages Get in Your Subscribers’ Inboxes

delivering mail, a picture of email deliverability

When you send a letter through the U.S. mail with a stamp and a delivery address, you can be fairly certain that your letter is going to arrive safely in a few days. This isn’t always the case with email. While you shouldn’t run into many email deliverability issues if you are following best practices …

How to Earn Money from Email Opt-Ins through Co-registration Advertising

Below you’ll find an unedited version of a chapter from my new book, Email Marketing Demystified. To get your copy of Email Marketing Demystified, visit www.myemailmarketingbook.com.  In the list building chapter of this book, we discussed co-registration advertising from the perspective of an advertiser. As a mailing list owner that collects organic opt-ins from your website, you can also …